Create Mascots from Another Dimension: Branding With Imaginary Creatures
Suppose your brand mascot was not merely a costumed cartoon animal but something that appeared to have escaped from a tear in reality. Picture greeting a laughing jellyfish in a bowler hat with a handshake, or seeing a four-winged furry bird grasp a billboard for your campaign. Such mascots are alive—naughty, dreamlike, and indelibly memorable….