{"id":3474,"date":"2026-09-25T17:27:11","date_gmt":"2026-09-25T17:27:11","guid":{"rendered":"https:\/\/www.fontmirror.com\/en\/?p=3474"},"modified":"2026-09-25T17:27:11","modified_gmt":"2026-09-25T17:27:11","slug":"how-to-research-instagram-audiences-without-losing-the-creative-side-of-your-brand","status":"publish","type":"post","link":"https:\/\/www.fontmirror.com\/en\/how-to-research-instagram-audiences-without-losing-the-creative-side-of-your-brand\/","title":{"rendered":"How to Research Instagram Audiences Without Losing the Creative Side of Your Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instagram research often becomes a spreadsheet exercise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You collect usernames, follower counts, profile URLs, engagement numbers, and perhaps a few notes about what each account posts. The dataset may look useful, but it can still miss one of the most important parts of Instagram: how people experience a brand visually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typography, color, layout, imagery, captions, and audience composition all contribute to that experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For designers, brand managers, creators, and social media teams, a better research process combines structured audience information with visual observation. Instead of asking only \u201cWho follows this account?\u201d, the more useful question is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does this audience tell us about the way a brand communicates visually?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That shift turns Instagram research from simple list collection into a practical input for branding and design decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start With the Audience, Not the Design<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a brand redesigns its Instagram presence, the natural starting point is often its own feed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Teams review their logo, colors, typography, templates, and post layouts. While this is necessary, it creates a potential blind spot: the brand is evaluating itself without first understanding the people it is communicating with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience research provides another perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A public follower or following list can reveal patterns that are difficult to notice from individual profile visits. For example, a design team may discover that an account attracts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creative professionals and designers<\/li>\n\n\n\n<li>Founders and small-business owners<\/li>\n\n\n\n<li>Lifestyle-focused consumers<\/li>\n\n\n\n<li>Industry specialists<\/li>\n\n\n\n<li>Content creators and influencers<\/li>\n\n\n\n<li>Communities centered around a particular interest<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to stereotype these groups. Instead, the goal is to identify recurring signals that can inform the creative process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For teams that need a structured starting point, an <a href=\"https:\/\/linkedradar.com\/ig-follower-export-tool?utm_source=gp-fontmirror\" target=\"_blank\" rel=\"noopener\">IG Follower Export Tool<\/a> can turn an available public follower or following list into a spreadsheet that is easier to filter and compare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is particularly useful when the research involves more than one account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Follower Lists Can Be Useful for Designers<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Follower data is not a substitute for qualitative research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A username does not tell you exactly what a person likes, why they followed an account, or how they perceive a particular typeface. However, a structured audience list can help researchers identify patterns worth investigating further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider a brand with 50,000 followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manually opening thousands of profiles is impractical. A structured dataset makes it possible to create smaller research samples based on observable criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a team might examine:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Research question<\/td><td>Useful signal<\/td><\/tr><tr><td>Who interacts with the brand?<\/td><td>Public profile information<\/td><\/tr><tr><td>What industries appear frequently?<\/td><td>Bio and profile context<\/td><\/tr><tr><td>Are creators overrepresented?<\/td><td>Creator-focused accounts<\/td><\/tr><tr><td>Does the audience appear geographically diverse?<\/td><td>Public location signals<\/td><\/tr><tr><td>Which accounts should receive deeper qualitative review?<\/td><td>Relevant profile patterns<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The important distinction is between collection and interpretation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spreadsheet helps organize the research. Human observation determines what the patterns actually mean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turn Audience Data Into a Design Research Sample<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the data is organized, avoid trying to analyze every account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A smaller sample is often more useful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose a brand wants to understand whether its visual identity resonates with creative professionals. Instead of reviewing thousands of followers individually, the team can select a representative research group and examine their public profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for recurring characteristics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typeface choices in profile graphics<\/li>\n\n\n\n<li>Serif versus sans-serif preferences<\/li>\n\n\n\n<li>Use of handwritten or decorative lettering<\/li>\n\n\n\n<li>Minimal versus highly layered compositions<\/li>\n\n\n\n<li>Frequency of text-heavy posts<\/li>\n\n\n\n<li>Color palette patterns<\/li>\n\n\n\n<li>Thumbnail and cover design<\/li>\n\n\n\n<li>Use of visual hierarchy<\/li>\n\n\n\n<li>Caption formatting<\/li>\n\n\n\n<li>Consistency across posts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This approach creates a bridge between audience research and visual research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective is not to copy what followers are doing. It is to understand the visual environment in which the brand is competing for attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Typography Is an Audience Signal, Not Just a Decoration<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Typography is especially interesting because it communicates before the audience consciously processes the words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A bold geometric sans-serif can create a very different impression from a high-contrast serif. A handwritten typeface can feel personal and informal, while a restrained neutral typeface may communicate efficiency or professionalism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But typography should not be evaluated in isolation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider three dimensions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Personality<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask what personality the typeface communicates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does it feel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical?<\/li>\n\n\n\n<li>Editorial?<\/li>\n\n\n\n<li>Friendly?<\/li>\n\n\n\n<li>Premium?<\/li>\n\n\n\n<li>Playful?<\/li>\n\n\n\n<li>Traditional?<\/li>\n\n\n\n<li>Experimental?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Context<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same font can produce different results depending on its surroundings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A decorative typeface may work well as a short headline but become difficult to read when used for a paragraph. A minimalist sans-serif may work effectively for interface-style graphics but feel too neutral for a highly expressive campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Audience expectations<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typeface should also make sense for the audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A financial product, independent fashion label, software company, and children&#8217;s brand can all use typography differently because their audiences bring different expectations to the visual experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why audience research should happen before a team decides that a particular font is \u201con brand.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Compare Competitors Without Copying Them<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Competitive research is another useful application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of asking:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which competitor has the best Instagram design?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ask:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What visual patterns appear repeatedly across this category?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That produces a much more useful research question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, imagine analyzing ten competing brands and finding that eight use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Heavy sans-serif headlines<\/li>\n\n\n\n<li>High-contrast backgrounds<\/li>\n\n\n\n<li>Short text blocks<\/li>\n\n\n\n<li>Large numerical statistics<\/li>\n\n\n\n<li>Consistent thumbnail templates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That does not automatically mean your brand should use the same approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The finding may instead suggest that the category has developed a recognizable visual convention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At that point, designers have two choices:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Follow the convention to create immediate category recognition.<\/li>\n\n\n\n<li>Deliberately differentiate while preserving enough familiarity to remain understandable.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Both are legitimate design strategies. The research simply makes the decision more informed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Build a Simple Instagram Research Workflow<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A practical workflow does not need to be complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: Define the research question<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with a specific question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who follows the leading accounts in this category?<\/li>\n\n\n\n<li>How do competitors visually communicate expertise?<\/li>\n\n\n\n<li>Which audience segments appear repeatedly?<\/li>\n\n\n\n<li>What typography patterns dominate the category?<\/li>\n\n\n\n<li>Where are there opportunities for visual differentiation?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A clear question prevents the research from becoming an endless collection of data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: Select relevant public accounts<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a manageable set of accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include competitors, category leaders, relevant creators, and potentially adjacent brands. The purpose is to create a useful comparison set rather than collect as many accounts as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: Structure the available audience data<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For larger research projects, manual copying quickly becomes inefficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A browser-based <a href=\"https:\/\/chromewebstore.google.com\/detail\/inexporter-%E2%80%93-export-follo\/iffbofdalhbflagjclkhbkbknhiflcam?utm_source=gp-fontmirror\" target=\"_blank\" rel=\"noopener\">IG Follower Export Tool<\/a> can be used as one way to organize available public follower or following information into a spreadsheet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important point is what happens afterward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exported file should become a research input, not the final deliverable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: Create a qualitative sample<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select a smaller number of profiles for closer review.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Record observations about visual style, content format, industry, creator type, and other signals relevant to the original research question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not assume that every profile represents the entire audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5: Compare visual patterns<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now compare the audience observations with the visual strategies used by the accounts being studied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where typography becomes particularly useful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are competitors using similar type categories?<\/li>\n\n\n\n<li>Are certain weights appearing repeatedly?<\/li>\n\n\n\n<li>Is text becoming larger as visual content becomes more mobile-first?<\/li>\n\n\n\n<li>Are brands relying on one primary typeface or several?<\/li>\n\n\n\n<li>Is typography doing informational work or mainly decorative work?<\/li>\n\n\n\n<li>Which visual patterns appear distinctive rather than generic?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These questions can turn an Instagram audit into a genuine design study.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Avoid the Most Common Research Mistake: Treating Numbers as Conclusions<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A follower count is an observation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is not automatically evidence of influence, loyalty, purchasing intent, or design quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same principle applies to audience datasets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A large follower list can tell you something about the size and composition of an observable audience. It cannot, by itself, explain why people followed the account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That requires additional evidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A stronger research framework therefore combines:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quantitative signals + qualitative observation + visual analysis<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quantitative layer provides scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The qualitative layer provides context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual layer explains how the brand communicates within that environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, these three layers provide a much more useful picture than any single metric.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use Typography to Test a Hypothesis<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best ways to connect audience research with design is to treat typography as a hypothesis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur audience may respond better to a more editorial visual identity.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of immediately redesigning the feed, create two or three controlled visual directions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Direction A: Editorial<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use a serif headline, restrained spacing, and a magazine-inspired layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Direction B: Contemporary<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use a neutral sans-serif, stronger hierarchy, and more whitespace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Direction C: Expressive<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use a distinctive display typeface for short headlines while keeping supporting text highly readable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then compare the designs using the same content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a more reliable design evaluation than choosing a typeface simply because it looks attractive in a font library.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep Readability Ahead of Novelty<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram is a mobile-first environment, which makes readability particularly important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A visually distinctive typeface can lose its value if users cannot understand the message quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before publishing a typography-heavy post, check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the headline readable at thumbnail size?<\/li>\n\n\n\n<li>Is there enough contrast?<\/li>\n\n\n\n<li>Are line lengths manageable?<\/li>\n\n\n\n<li>Does the typeface remain legible on smaller screens?<\/li>\n\n\n\n<li>Are decorative characters being used selectively?<\/li>\n\n\n\n<li>Does the hierarchy make the main message obvious?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most memorable design is not necessarily the most complicated one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often, strong typography comes from making fewer decisions and applying them consistently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What a Useful Instagram Research Report Should Contain<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A professional research report does not need to be hundreds of pages long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concise structure can include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience overview<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Summarize the observable characteristics of the researched audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Competitive visual analysis<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Document recurring patterns in typography, color, layout, imagery, and content structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Opportunity areas<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Identify visual conventions that are common and areas where differentiation may be possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typography recommendations<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specify suitable type categories, weights, hierarchy, and usage scenarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Test plan<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explain which creative variations should be tested before a wider rollout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This format makes the research useful to both marketing and design teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bigger Idea: Data Should Support Creativity<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of Instagram audience research is not to replace creative judgment with spreadsheets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is the opposite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good research gives designers better context for making creative decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A follower list can help reveal who is present in an audience. A visual audit can show how competitors communicate. Typography analysis can explain how different brands establish personality and hierarchy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of these inputs determines the final creative direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They simply reduce guesswork.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For designers and marketers working on Instagram, that distinction matters. The strongest visual identity is rarely created by copying the most popular account in a category. It comes from understanding the audience, recognizing the conventions of the market, and then making deliberate choices about where to follow those conventions and where to break them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is where structured audience research becomes genuinely valuable: not as an end product, but as another tool for better creative thinking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram research often becomes a spreadsheet exercise. You collect usernames, follower counts, profile URLs, engagement numbers, and perhaps a few notes about what each account posts. The dataset may look useful, but it can still miss one of the most important parts of Instagram: how people experience a brand visually. Typography, color, layout, imagery, captions,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"taxonomy_info":{"category":[{"value":5,"label":"Resources"}]},"featured_image_src_large":["https:\/\/www.fontmirror.com\/en\/wp-content\/uploads\/2026\/09\/Research-Instagram-Audiences-.jpg",936,528,false],"author_info":{"display_name":"Kokou Adzo","author_link":"https:\/\/www.fontmirror.com\/en\/author\/kokou\/"},"comment_info":0,"category_info":[{"term_id":5,"name":"Resources","slug":"resources","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":259,"filter":"raw","cat_ID":5,"category_count":259,"category_description":"","cat_name":"Resources","category_nicename":"resources","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/posts\/3474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/comments?post=3474"}],"version-history":[{"count":1,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/posts\/3474\/revisions"}],"predecessor-version":[{"id":3476,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/posts\/3474\/revisions\/3476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/media\/3475"}],"wp:attachment":[{"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/media?parent=3474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/categories?post=3474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fontmirror.com\/en\/wp-json\/wp\/v2\/tags?post=3474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}